The internet has
attained unparallel prominence in the contemporary society. As such, advent of
the virtual domain of World Wide Web (WWW) has facilitated drastic changes in
the society. It has contributed to revolutionary developments on the aspect of
human communication in one hand. On the other, introduction of the internet has
redefined the way of conducting business around the world. As such, the jargon
e-commerce or electronic commerce (EC) is widely used these days.
In simple words, it
denotes
- Buying and selling of goods and services or,
- Transmitting of data or funds across the virtual network of the internet
A payment gateway is
one of the most crucial features of ecommerce. This feature helps smooth
transfer of information between a payment portal, which could be a website,
mobile handset or interactive voice response service, etc. and the Front-End
Processor or a bank. The feature authorizes credit card payments for online
businesses. A payment gateway protects sensitive information stored on credit
cards through encryption.
Entities who are
involved in these transactions are business establishments and consumers.
Therefore, the transactions occur either between business to business (B2B),
business to consumer (B2C), consumer to consumer (C2C) or consumer to business
(C2B). As such, the jargons e-commerce and e-business are often used
interchangeably. In a latest trend, the jargon e-tail is also being used to
denote transaction processes across the online retail sector.
E-Commerce is conducted
through application of a wide extent of digital tools like email, online catalogs,
shopping carts, various File Transfer Protocols (FTP), web services and
Electronic Data Interchange (EDI). In the present times, it is of paramount
importance for any commercial establishment to maximize its digital footprint
to reach out to broader customer base and attain higher levels of success. To
achieve this objective, businesses cutting across industrial domains are depending
upon e-commerce solution services in Asia
because of the latter’s sound professional expertise and easily affordable
service.
There are many adept
players, across the sector, efficiently catering to a string of clients from
all corners of the globe with impeccable service. These businesses focus on
providing an enhanced multichannel customer experience with full lifecycle
development. In order to efficiently cater to specific requirements of the
clientele these service providers emphasize upon strategies like content
creation, e-commerce, m-commerce and online marketing.
